Justin Basini


Justin Basini is the chief executive officer and the entrepreneur behind ClearScore, the UK’s most popular way to check your credit report and score, for free.

ClearScore puts the consumer in control of their financial CV allowing them to find the best value financial products for which they qualify. ClearScore launched in July 2015 and since then has acquired over 6.5 million users across the UK and South Africa. With its beautiful experience, ClearScore was the Financial Services Product of the Year in 2016. In November 2017, Justin was selected as the UK’s Scale-Up Entrepreneur of the Year at The NatWest Great British Entrepreneur Awards. In April 2018 Experian announced their intention to acquire ClearScore for £275m which represents the fastest, most successful European FinTech exit ever. Justin will lead the ClearScore business into Experian where he will build a global consumer franchise.

Justin has had a varied career building fast moving and valuable branded franchises for big companies and as an entrepreneur. His early career started with Procter & Gamble and then moved into consulting with WPP. Justin then joined Deutsche Bank in retail e- ventures moving to work in corporate finance. From 2006 to 2009 Justin was chief marketing officer for Capital One in Europe running all market-facing initiatives.

In 2010 Justin founded ALLOW which offered consumers the ability to protect their data and privacy. ALLOW acquired thousands of customers at launch, built a unique technology and grew to a team of 12 undergoing two rounds of multi-million pound investment. The business was sold in early 2013.

Justin has been a popular blogger and writer on digital issues, marketing and entrepreneurship for over 10 years at www.basini.com and in July 2010 his first book ‘Why Should Anyone Buy From You?’ was published by the Financial Times. This book has been called the “best book on really understanding and re-establishing the trusted business.“ Justin has a first class Honours degree in Biochemistry with Molecular Genetics and Biotechnology from the University of Bristol.