Rioch Edwards-Brown is the founder of So You Wanna Be In TV? a grass roots social enterprise set up after her son was shot and stabbed while in school. Rioch did not want revenge and reached out to the community to give something back. She addresses social mobility and the lack of diversity in TV.
Rioch has diversified in a range of sectors including tech and creative. So You Wanna Be In Tech? was launched in 2016 and So You Wanna Be In Creative? in 2017. Sponsors include, Sony Pictures Television, MIPCOM, The Guardian, Tech London Advocates, Procurious, BT Sport, ITV and Promax UK.
Rioch has extensive experience engaging diverse Gen Y & Gen Z talent, future proofing FTSE100 and Fortune500 brands in the TV, tech and creative sectors. A diversity, Gen Y, and Gen Z expert, Rioch was named 30 UK Changemakers 2018 by London Tech Week andone of 50 Most Influential Women In UK Tech 2017. She also won a Propeller TV (UK & China) Award for Innovation, the ‘Hero Of The Year’ at the European Diversity Awards and Entrepreneur Of Excellence at the UK National Diversity Awards.
Over 2,800 diverse and disadvantaged young Londoners have benefitted and 68% of those mentored entered the industry. She is a member of TLA CreateTech and TLA Edtech with over 100 media appearances with the BBC, ITV, Sky and printed press.